Privacy Policy

Privacy Policy

Last updated: June 21, 2026

Flex Cup operates this store and website, including all data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the “Services”). Flex Cup is powered by Shopify technology, which allows us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you contact us in any other way. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to any data that identifies you or can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data that cannot identify you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and applicable laws:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card numbers, debit card numbers, payment details, transaction information, and payment confirmations.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including items you view, add to cart, save, purchase, return, exchange, or cancel, as well as your purchase history.
Communications with us including information you provide when contacting customer support.
Device information including device type, browser information, network connection, IP address, and unique identifiers.
Usage information including how and when you interact with our Services.

Sources of Personal Information

We may collect personal information from:

  • Directly from you when you create an account, use our Services, or contact us
  • Automatically through your device using cookies and similar technologies
  • From service providers working on our behalf
  • From business partners or other third parties

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and improving Services
We use your information to process payments, manage orders, handle returns and exchanges, create accounts, deliver products, provide customer support, and personalize your shopping experience.

Marketing and advertising
We may send promotional emails, messages, or show targeted ads based on your activity, such as products you view or purchase.

Security and fraud prevention
We use your information to detect and prevent fraud, secure transactions, and protect our Services.

Communication
We use your information to respond to inquiries and provide customer service.

Legal compliance
We may use your information to comply with laws, regulations, or legal requests.

How We Share Personal Information

We may share your information with third parties in the following situations:

  • With Shopify, payment processors, shipping providers, and service partners
  • With marketing and advertising partners to show personalized ads
  • When you request or consent to sharing your information
  • With affiliates or within our business group
  • In connection with business transactions such as mergers or legal requirements

Relationship with Shopify

Our store is hosted by Shopify, which processes personal data to provide and improve services. Shopify may process your data in different countries. Shopify is responsible for handling certain privacy requests.

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for their privacy practices or content.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from minors.

Security and Data Retention

We use reasonable security measures, but no system is completely secure. We retain personal data as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Access your personal data
  • Request deletion or correction
  • Request data portability
  • Opt out of targeted advertising or data sharing
  • Manage marketing communications

If you use Global Privacy Control, we may treat it as an opt-out request where applicable.

Complaints

If you have concerns, you may contact us or file a complaint with your local data protection authority.

International Transfers

Your data may be transferred and processed outside your country, including countries that may not provide the same level of data protection.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

Contact

If you have questions or wish to exercise your rights, contact us:

Email: hecenrique.1109@gmail.com
Address: 706 W 78th St, Los Angeles, CA, 90003, US